The Challenge
In recent years, there has been a rise in orphan drug applications as pharmaceutical companies have increased their investment in rare disease indications. In 2023, 51% of new drugs approved by FDA were orphan indications1. For rare disease populations, there are often challenges with diagnosis, prognosis, and monitoring of progression and thus a need to optimize the care paradigm.
Taking a patient-centric approach across the development lifecycle helps industry providers of health and wellness innovations understand the needs of the patients, their caregivers, their Health Care Providers (HCPs) and other stakeholders. Empathy, compassion, curiosity, and methodical data gathering practices reveal insights and gaps in care that can be addressed, in some instances, through innovative software as a medical device software (SaMD) solutions.
Our challenge was to learn, through insight gathering methods, about the unmet needs of a specific rare disease population, identify sources of curated data to see if we could design new product offerings that augment the health management tool kit and enhance health and wellbeing. We conducted a biomarker exploration program and leveraged data from the clinical trials, real-world data and other sources to address unmet needs that had been discovered during insight gathering. The team was labeled a Bridge Team which stood for Biomarker Research Initiatives for Disease Management, Guidance & E-tools. We left no data unturned and explored medical history, clinical, radiomics, genomics, metabolomics, digital biomarkers data and more.