Innovenn and Improvita announce Jeff Horvath as new Director of Human Factors
The industry veteran brings over 25 years of experience in User Experience (UX) and Human Factors (HF) to the privately held pharmaceutical and device services company.
April 30th, 2024, 11:00am CT
MADISON, Wisc.– Innovenn, which provides consulting services in pharmaceutical, device, and software as a medical device (SaMD) development, and its affiliate Improvita, which offers design implementation of HF engineering full-service programs, today announced the appointment of Jeff Horvath as Director, Human Factors. Jeff, of Evansville, WI, has an extensive background in HF engineering and a proven history of enhancing product safety and usability. He has a depth of experience leading and conducting all aspects of UX research and design including qualitative and quantitative user research, UX design for digital and print, UX and HF testing, and compliance with regulatory frameworks in the US and globally.
In this role, Jeff will spearhead initiatives to integrate HF principles into the design and development process, ensuring that products are user-friendly, intuitive, and optimized for human interaction. With a deep understanding of user needs and behaviors, Jeff will lead efforts to enhance the overall UX, driving innovation and differentiation in the marketplace.
“We are excited to welcome Jeff to our team,” said Mary E. Dixon, CEO/President of Innovenn and Improvita. “His expertise in Human Factors will be instrumental in advancing our mission to develop innovative health and wellness products that improve patient lives.”
Jeff has accrued this experience through an exceptional career. Prior to joining Innovenn and Improvita, he was the President & Founder of Balanced Experience, a collection of skilled and experienced professionals and partnerships that assist clients with their HF and UX needs. He also served as the Vice President of User Experience Strategy for Human Factors International, a global leader in User Experience consulting and training.
Jeff earned his Ph.D., in Educational Psychology and his Master of Science in Computer Science from the University of Wisconsin-Madison.
For more information, please visit our websites (www.innovenn.com and www.improvita.com) or contact Katie Brunner at katieb@innovenn.com.
About Innovenn
Innovenn, Inc. helps develop patient-centered health innovations to improve health and wellness through enabling data driven precision medicine. Innovenn offers a powerful combination of skills and capabilities to leverage process, scientific rigor, and data to design and launch patient-centered health innovations that target unmet needs and improve patient health. Innovenn was founded in 2014, and is headquartered in Madison, Wisconsin, USA.
About Improvita
Improvita, Inc. is a HF and UX research firm that offers customized Human Factors, Usability Engineering, and User Experience (HF/UE/UX) services that address unique business needs. Improvita offers assistance throughout the product development cycle, from early insight gathering, to product design, and summative validation testing. Improvita was founded in 2019 and is headquartered in Madison, Wisconsin, USA. Improvita is an affiliate company of Innovenn, Inc.
